In the Spirit of Spontaneity:
For $50, spontaneous passengers can experience a round-trip getaway every Saturday to an undisclosed location.


banner ad on travel related websites

 website homepage where people can buy tickets



with a trip like this, there are sure to be some questions - spirit has answers



social invites - passengers can invite their friends to join them

before the trip, Spirit will send passengers clues as to where they are going via text


snapchat geotags during flight and at arrival


designed boarding pass


departure gate sign to draw attention from non-spirit passengers in the airport



adweek article (we can dream)

copywriter: knowlton bourne