Spirit Airlines

Introducing: In the Spirit of Spontaneity:
For $50, spontaneous passengers can experience a round-trip getaway every Saturday to an undisclosed location. 
*creative circus work*

 

 
 

banner ad on travel related websites

 website homepage where people can buy tickets

 
 

 

with a trip like this, there are sure to be some questions - spirit has answers

 
 

 

social invites - passengers can invite their friends to join them

before the trip, Spirit will send passengers clues as to where they are going via text

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snapchat geotags during flight and at arrival

 
 

designed boarding pass

 
BoardingPass.jpg
 

departure gate sign to draw attention from non-spirit passengers in the airport

 
 

 

adweek article (we can dream)

copywriter: knowlton bourne